Alejandro Luna is a businessman in the tourism sector and motorcycle guide from Cusco, Peru, who is known for his expertise in Hard Enduro. With over 3 decades of experience navigating the rugged mountain landscape of Peru, Luna has become a celebrity in the motorcycle enthusiast community, both in his home country and around the world.
Born and raised in the Andean city of Cusco, Luna developed an early love for motorcycles. As a boy, he spent countless hours tinkering with his sister’s old Honda Dax 70 ,and began exploring the nearby mountains and valleys, learning the basic mechanics of motorcycle repair and maintenance.
As he gained experience and confidence on his bike, Luna became intrigued by the tough and demanding world of enduro. Enduro is a type of off-road racing that requires speed, stamina, and technical skill to navigate challenging terrain. Luna was immediately attracted by the excitement and enthusiasm of this style of riding and began training seriously to compete in local enduro races, especially when she turned 14, inspired by an event called “Rally de los Incas” organized by Acerbis, he fulfilled his first dream and acquired his first motorcycle, a KTM350.
Soon, Luna was winning races and building a reputation for himself as one of the most skilled enduro riders in Peru. He began to be approached by other riders who were looking to improve their own skills and explore new, challenging off-road terrain. Luna began leading guided tours through the mountainous and jungle landscapes of his home country.
As Luna’s business grew, so did his reputation. Riders from all over the world began to seek him out, eager to experience the unique challenges and breathtaking scenery of Peru. Luna became known for his ability to lead riders through some of the most challenging terrain in the world, from steep mountainsides and rocky river beds to narrow jungle pathways and treacherous muddy swamps.
Despite his success as a guide, Luna remained grounded and focused on his passion for motorcycling. He continued to train and compete in local and national enduro events, always looking for new and exciting challenges to tackle on his bike.
Luna’s expertise in Hard Enduro has made him one of the most sought-after guides in the world. Hard Enduro is a subgenre of enduro that focuses on the most challenging and technical terrain imaginable, from near-vertical climbs to steep drop-offs and rugged rock gardens. It requires not only physical strength and endurance but also expert technical skill and a knowledge of how to read and navigate the land.
Luna has become known for his ability to lead groups through some of the most challenging Hard Enduro courses in the world. He has built a reputation as a master navigator, able to find the safest and most efficient routes through the toughest terrain, ensuring that his clients have a once-in-a-lifetime experience while remaining safe and prepared for whatever may come along the way.
As Alejandro Luna has become more successful, he has continued to give back to his community and help other young riders. He has become a mentor and coach to aspiring riders, helping them to develop their skills and build confidence on their own motorcycles. Luna has also worked to promote motorcycling as a safe and exciting sport in his community, encouraging young people to embrace their passion for two-wheeled adventure.
Whether leading a group through some of the most rugged and demanding terrain in the world or coaching a young beginner, Alejandro Luna is a true master of his craft. His passion for motorcycling, combined with his technical skill, expert navigation, and dedication to the community, have made him one of the most respected and beloved figures in the world of Hard Enduro.